Bottega Veneta Academy
Bottega Veneta opened its own academy under the name "Accademia Labor et Ingenium". The academy is named after the founding values of craftsmanship and creativity.
In the future, the school will offer training courses, workshops and classes. Five master craftsmen from Bottega Veneta will be in charge of teaching.
The special thing about the programme is that every year 50 students are admitted to learn everything there is to know about craftsmanship. At the end of their studies, these 50 students will have a secure job at Bottega.
This will take place in the Italian cities of Montebello Vicentino and Povolaro Dueville.
Bottega Veneta CEO Leo Rongone emphasized in a statement the role of the academy in preserving the brand's craftsmanship and nurturing future artisans.
The “Accademia Labor et Ingenium's” first external collaboration started on 16 October with a seven-week masterclass in partnership with the Università Iuav di Venezia. In the masterclass on artisan creative processes, eight students selected through the Luav network* will learn all about bag design and product development. It takes place in a unique setting of classroom, virtual and atelier based lessons.
Bottega Veneta Academy
Bottega Veneta has embarked on a visionary journey by establishing its very own academy, aptly named "Accademia Labor et Ingenium" in honor of the brand's founding values of craftsmanship and creativity.
The academy's mission is to provide a platform for future artisans to cultivate their skills through a range of training courses, workshops, and classes. Guiding these eager students will be five master craftsmen from Bottega Veneta, ensuring that the heritage of artisanal expertise is not only preserved but also passed on.
What makes this program truly distinctive is its commitment to fostering the next generation of artisans. Each year, a select group of 50 students is granted the opportunity to delve deep into the world of craftsmanship. A unique promise awaits these diligent learners: upon completing their studies, Bottega Veneta extends secure job placements within the company.
The nurturing grounds for these talents are situated in the charming Italian cities of Montebello Vicentino and Povolaro Dueville, infusing the very essence of Italian craftsmanship into the hearts and hands of future artisans.
CEO Leo Rongone underlines the pivotal role of the academy in preserving Bottega Veneta's unrivaled legacy in craftsmanship. It's not merely an institution; it's a sanctuary for the brand's heritage and a cradle for new talents.
The inaugural initiative of the "Accademia Labor et Ingenium" commenced on October 16 with an enriching seven-week masterclass in collaboration with Università Iuav di Venezia. In this innovative masterclass on artisan creative processes, eight selected students, chosen through the Luav network*, are granted the opportunity to immerse themselves in the intricate world of bag design and product development. The teaching format is dynamic, encompassing classroom, virtual, and atelier-based lessons, fostering creativity in a rich and immersive environment.
*The Luav network is the study program of the Università Iuav di Venezia.