What commenced as a leather motorcycle riding-gear venture in 1988 has transformed into the indomitable Chrome Hearts, a brand celebrated for its cult status. It has evolved to encompass a mesmerizing array of meticulously crafted offerings, from sterling silver jewelry to attire, eyewear, luggage, leather goods, handcrafted furnishings, and homeware. Richard Stark, the visionary behind Chrome Hearts, has steered the brand into a league of its own. Biker gear, though the genesis, has evolved to be just a fragment of the Chrome Hearts universe. The brand's expansive repertoire now spans an eclectic range, from hoodies to ski goggles, handbags to crystal glassware, tufted-leather couches to whimsical novelties like ebony toilet plungers and sterling single-slice lemon squeezers.
Over the span of three decades, Chrome Hearts has maintained its Californian roots, persisting in producing its collection in-house. The brand remains privately owned by the Stark family, and the same audacious 'Fuck You' essence that defined its early days continues to permeate its identity. The brand's authorized retailers are still succinct enough to occupy just one page—a testament to its exclusivity. Despite this, Chrome Hearts has flourished into a 27-store network, spanning iconic cities such as Los Angeles, Osaka, Seoul, London, and Paris. Each locale offers a distinctive ambiance and a curated selection of products. Signature to the Chrome Hearts experience, the irreverent "fuck you" ethos even finds its place carved into store floorboards.
The journey of Chrome Hearts is adorned with a history of impactful creations and collaborations. The brand's partnerships have blossomed into numerous capsules, a testament to its resonating influence. Collaborative endeavors have extended to legendary rock ensemble The Rolling Stones, Bape, Rick Owens, Off White, and Comme des Garçons.
Though motorcycle and punk-rock origins still permeate every facet of the brand, Chrome Hearts, under the guidance of Richard's wife Laurie and their children, expanded its creative horizons to cater to an ever-growing audience.
Over the span of three decades, Chrome Hearts has maintained its Californian roots, persisting in producing its collection in-house. The brand remains privately owned by the Stark family, and the same audacious 'Fuck You' essence that defined its early days continues to permeate its identity. The brand's authorized retailers are still succinct enough to occupy just one page—a testament to its exclusivity. Despite this, Chrome Hearts has flourished into a 27-store network, spanning iconic cities such as Los Angeles, Osaka, Seoul, London, and Paris. Each locale offers a distinctive ambiance and a curated selection of products. Signature to the Chrome Hearts experience, the irreverent "fuck you" ethos even finds its place carved into store floorboards.
The journey of Chrome Hearts is adorned with a history of impactful creations and collaborations. The brand's partnerships have blossomed into numerous capsules, a testament to its resonating influence. Collaborative endeavors have extended to legendary rock ensemble The Rolling Stones, Bape, Rick Owens, Off White, and Comme des Garçons.
Though motorcycle and punk-rock origins still permeate every facet of the brand, Chrome Hearts, under the guidance of Richard's wife Laurie and their children, expanded its creative horizons to cater to an ever-growing audience.
