Jacquemus Brings Summery Elegance to the French Riviera

Jacquemus is ready for a summer on the Côte d'Azur, and no one enjoys basking in the Mediterranean sun more than Simon Porte Jacquemus himself. The French designer brings his signature beach vibes and summer stripes to the coastal city of Saint-Tropez to present his "Les Rayures" collection.

Pop-up Boutique and Brasserie La Renaissance

Accompanied by a new temporary boutique, Jacquemus also opens a shop in the popular café and brasserie La Renaissance, located at Place des Lices. Simon Porte Jacquemus has redecorated the entire space, incorporating his signature yellow-and-white striped pattern into the upholstery of the restaurant chairs. These striped motifs continue in green on the umbrellas and sun loungers of the Indie Beach Club. The brasserie also offers a new food and beverage menu by Chef Ella Affalo, as well as café offerings by Ana Maria Cadena.

The boutique will feature Jacquemus's latest spring collection as well as the "Les Sculptures" collection. In celebration of the Saint-Tropez pop-up, exclusive items such as beach racquets, dominoes, travel mugs, magnets, postcards, and card games are available.

Jacquemus at Pampelonne Beach

Simon Porte Jacquemus also transforms part of the famous Pampelonne Beach into his personal playground. Everything from sun loungers to umbrellas has been designed by the designer, inviting guests to immerse themselves in the world of Jacquemus. The temporary retail space is also located at the beach, seamlessly combining sun, swimming, and shopping.

Indie Beach Club in the Jacquemus Look

This summer, the Indie Beach Club at the famous Plage de Pampelonne near Saint-Tropez shines in sunny yellow and bright white. The Parisian fashion label has completely redesigned the exclusive location and also opened a pop-up beach boutique just a few meters behind the restaurant. Until October 10, visitors can shop the limited "Été" capsule collection in the elegant cube surrounded by cacti and lemon trees. This collection celebrates the Côte d'Azur with its sun-soaked colors and figure-hugging silhouettes.

Ramatuelle’s Plage de la Bonne Terrasse

The French fashion house Jacquemus has also opened a pop-up at Ramatuelle’s Plage de la Bonne Terrasse in collaboration with local icon Indie Beach Restaurant. This boutique is a testament to the sunny charm of the region with arched entrances, bright open spaces, and a ceiling adorned with wood and burlap, along with Jacquemus’s signature lemon tree. The regionally inspired "Été" capsule collection is on display, featuring straw hats, delicate gold earrings and necklaces, and new variations of the iconic Chiquito and Le Bisou bags.

Outside, at Jacquemus's first-ever branded beach, there are 1970s-inspired beach furniture with citrus-striped awnings, parasols, and cushions in the brand’s signature patterns and hues, as well as decorative surfboards that enhance the breezy vibe.

Jacquemus makes an unforgettable mark on the Côte d'Azur with his sun-drenched designs and summery elegance, offering an unparalleled experience for both fashion and beach lovers.
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