LITKOVSKA FW24 / Fall Winter 2024 at Paris Fashion Week
The power of a new beginning: the Ukrainian brand LITKOVSKA presents the Fall Winter collection, UNDERWATER.
Inspired by the pure wisdom of the mountains and the revitalizing power of water, designer Lilia Litkovska presents the new collection, LITKOVSKA UNDERWATER, which explores the idea of fashion and creativity as a clean slate that becomes the basis for further rebirth.
In an iconic LITKOVSKA manner, the brand presented a range of its classic designs – deconstructed masculine jackets and trousers – alongside elegant, fitted dresses.
The leitmotif and special detail of the LITKOVSKA collection were prints with the image of fish, which decorated tops and shirts. In the folk tradition of many peoples of the world, including Ukrainians, fish symbolizes rebirth and purification, the life that always begins with water.
A dream in which one catches a fish portends the birth of a new child – or ideas, strengths, and abilities. The LITKOVSKA Fall Winter 2024 collection also includes several looks with scarves wrapped in a circle, symbolizing the non-linearity of time – the endless cycle of changes and reincarnations that not only the world but each of us individually experiences through life.
The fusion of nature's essence with the artistic expression in LITKOVSKA underscores the brand's commitment to sustainability and environmental consciousness. Through the incorporation of eco-friendly materials and production processes, LITKOVSKA not only strives to create exquisite fashion but also advocates for a harmonious relationship between fashion and nature. This dedication to ecological integrity resonates deeply with the brand's ethos, reflecting a collective responsibility towards preserving our planet for generations to come.
The LITKOVSKA Fall Winter 2024 collection was presented to the world as part of the official Paris Fashion Week program on February 28 in the L’eclaireur concept store. For the presentation, the brand prepared special invitations written in children’s handwriting – and the image for it was made by the designer herself during a hike in the Himalayas. It was this trip that inspired both the collection and the presentation.
There, at an altitude of several thousand meters above sea level, in a camp for climbers on the way to Annapurna, Lilia Litkovska raised the Ukrainian flag – to once again remind the world about everything that is happening in our country.
The inhabitants of the Himalayan mountains are known for their peaceful attitude, the ability to interact ecologically with everything they touch. A similar future, full of peace, kindness, and empathy, is something the designer sees for Ukraine after our victory. Traditional symbols of Himalayan culture were also integrated into the aesthetics of the fashion show, emphasizing the message.
The models came out to the audience with hiking gear, holding thermoses and sleeping bags – things that help keep and share the warmth. After the show, both the models and the guests left their wishes to the universe on ribbons, which were then hung on a symbolic tree in the concept store. As a souvenir of the event, the audience received postcards created using Liliya Litkovska’s Himalayan photo diaries and with her personal wishes.
