Crafting Harmony through Sustainable Rebellion

In the ever-evolving landscape of fashion, Simon Cracker stands as a paragon of innovative design, seamlessly weaving rebellion into the fabric of harmony. The recently unveiled collection, titled 'La nanna,' not only exemplifies exquisite craftsmanship but also encapsulates a profound narrative of protection, self-care, and a revolutionary ethos toward fashion.

At the heart of Simon Cracker's philosophy lies an unwavering commitment to sustainability. Designers Simone Botte and Filippo Biraghi have set an industry precedent by exclusively working with upcycled garments and reclaimed remnants. The dreamy pinkish-blue hues, achieved through environmentally conscious dyeing techniques, not only mirror the colors of a tranquil sunset but also symbolize the serene moment just before falling asleep – a metaphorical embrace of the collection's essence.

The deconstructed men's tailoring, featuring slouchy silhouettes and avant-garde details like jackets with one shoulder off replaced by half-collars, challenges the established norms of fashion. The incorporation of oversized pearls symbolizing the moon, coupled with hand-painted denim by the esteemed British designer Sue Cloes, adds an extra layer of avant-garde flair. Simon Cracker's rebellion is not characterized by loud proclamations but rather by a subtle insistence on quiet reflection and kindness as transformative forces.

Central to Simon Cracker's core concept is the notion of "Crack" – the sound of something breaking and giving birth to new life. Embracing the beauty of imperfections, the brand strives to create unique pieces without contributing to overproduction, fostering a more sustainable fashion landscape. Memories, both uplifting and challenging, serve as the raw material for each collection, underscoring the brand's dedication to repurposing and cherishing every element of the creative process.

Simone and Filippo underscore the significance of sleep in their collection, drawing inspiration from Banana Yoshimoto's influential book, 'Asleep.' 'La nanna' becomes a metaphor for the magical moment preceding sleep, where lines blur, colors fade, and consciousness drifts into a realm of dreams. The faded color palette and the seemingly weathered appearance of garments evoke a dreamlike atmosphere, heightened by the use of old sequins and silvery paints that add a nostalgic touch. Collaborations with artists like Sue Clowes further enrich the collection, contributing to a multi-dimensional narrative that transcends the boundaries of traditional fashion storytelling.

However, the essence of Simon Cracker extends beyond mere aesthetics. The designers convey a profound belief that rebellion in the contemporary landscape lies not solely in knowledge but, more crucially, in kindness. The fashion industry, often criticized for adhering to outdated and harmful practices, finds a refreshing alternative in Simon Cracker's genuine love for clothes rather than unquestioning conformity to the prevailing fashion system. Their target audience transcends age, gender, and economic status, uniting individuals who share a bold and unconventional mindset.

In essence, Simon Cracker's 'La nanna' collection serves as a testament to the brand's visionary approach, challenging the boundaries of conventional fashion and heralding a new era defined by sustainability, kindness, and inclusivity. As the fashion world undergoes a paradigm shift, Simon Cracker stands tall as a symbol of rebellion through creativity, sustainability, and a steadfast commitment to authentic, transformative design. The brand's impact resonates not just within the realm of fashion but as a broader cultural force shaping the narrative of conscious consumerism and positive change.
Back to Top