The Rise of the Rolling Loud Festival
Since its inception in 2015, the Rolling Loud Festival has grown into one of the world's largest and most renowned hip-hop festivals. Deeply rooted in hip-hop culture, the festival has solidified its place in the music scene through impressive line-ups, cultural significance, and rapid expansion. Here is an informative overview of the origin and development of the Rolling Loud Festival.
The Founders: Tariq Cherif and Matt Zingler
Tariq Cherif and Matt Zingler, the founders of Rolling Loud, were already active in the music scene before starting the festival. Both had extensive experience organizing hip-hop events and shared a deep passion for the genre. Their ability to successfully organize smaller events laid the foundation for the vision of a large-scale hip-hop festival.
The First Festival
The first Rolling Loud Festival took place on May 3, 2015, in Miami, Florida. Originally conceived as a one-day event, it immediately attracted a large crowd of hip-hop fans. The careful selection of artists and professional organization were key to the debut's success. The festival provided a platform for both established and emerging artists, making it an important event in the hip-hop scene from the start.

Rapid Growth and Expansion
Following the success of the first festival, Rolling Loud quickly grew. In the ensuing years, the festival expanded to other U.S. cities such as Los Angeles, New York, and San Francisco. But it didn't stop there: Rolling Loud also reached international audiences with events in countries like Australia, Portugal, and the Netherlands. This rapid growth reflected the insatiable appetite of the global hip-hop community for live music events.
Star-Studded Line-Ups and Cultural Significance
A key to Rolling Loud's success is its impressive line-ups. The festival is known for bringing the biggest names in hip-hop to the stage. Artists like Kendrick Lamar, Travis Scott, and Post Malone have performed at the festival, drawing tens of thousands of fans. These high-profile acts have made Rolling Loud a central event on the hip-hop calendar.
Moreover, the festival has taken on an important cultural role. Rolling Loud is not just a music festival but also a celebration of hip-hop culture, including fashion, art, and lifestyle. This holistic experience attracts a diverse and passionate fan base, enhancing the festival's cultural significance.
Challenges and Milestones
Like any major event, Rolling Loud has faced various challenges. Logistical issues, security concerns, and the impact of the COVID-19 pandemic, which led to cancellations and postponements, have posed significant difficulties. Despite these challenges, Rolling Loud has remained resilient, finding ways to adapt and continue growing.
Since its founding in 2015, the Rolling Loud Festival has evolved from a one-day event in Miami to one of the largest and most significant hip-hop festivals in the world. It is a must-attend for all hip-hop fans and a symbol of the vibrant and dynamic nature of the genre.
From July 5th to 7th, 2024, the legendary Rolling Loud Festival will open its doors for the first time in Austria, specifically at the stunning Racino Open Air grounds in Ebreichsdorf near Vienna. As the world's premier hip-hop festival, Rolling Loud Europe promises a three-day extravaganza featuring the hottest stars from the USA, UK, and Europe.
For nearly a decade, Rolling Loud has electrified audiences worldwide with spectacular rap events, and now this unmatched energy comes to Austria for the first time. Founders Matt Zingler and Tariq Cherif are thrilled: "We can't wait to return to Europe. The debut in Austria will only amplify this energy further."
The festival has established itself as a platform for global superstars like Travis Scott, Kendrick Lamar, and Playboi Carti over the years, while also showcasing local talents such as Central Cee, Luciano, RAF Camora, and African giants like WizKid and Fireboy DML.
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Be part of history and experience the best that the world of hip-hop has to offer live at the Racino Open Air grounds in Ebreichsdorf near Vienna. For more information, visit

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