Tiffany & Co. Elevates Esports with League of Legends Partnership
Riot Games and Tiffany & Co. have inked a global, multi-year deal, with Tiffany & Co. taking on the prestigious role of the official designer for the Summoner’s Cup in League of Legends Esports. The partnership commenced on August 29, coinciding with Tiffany & Co.‘s digital debut in the gaming sphere. Naz Aletaha, Global Head of League of Legends Esports at Riot Games, highlighted the symbolic importance of the Summoner’s Cup as the epitome of excellence in esports and the pinnacle award of League of Legends.
Renowned for crafting timeless trophies since 1860 across various sports, Tiffany & Co. embarked on an extensive creative journey spanning over four months and involving 277 hours of artisanal labor to redesign the Summoner’s Cup. Weighing 44 pounds and standing approximately 27 inches tall, this masterpiece was meticulously handcrafted at Tiffany & Co.‘s hollowware workshop in Cumberland, Rhode Island. Marrying 19th-century craftsmanship with contemporary innovations, the revamped Summoner’s Cup exemplifies Tiffany & Co.‘s enduring commitment to exquisite artistry.
Alexandre Arnault, Executive Vice President of Tiffany & Co., expressed delight in extending their collaboration with League of Legends Esports, affirming the brand’s eagerness to contribute to the growth of the world’s most popular esport. The creation of the Summoner’s Cup signifies a significant milestone for Tiffany & Co. in the esports realm, adding an enthralling chapter to its 160-year history of meticulously handcrafted sports trophies.
For more detailed information, visit our website to read the full article.
Source: https://press.tiffany.com/riot-games-tap-iconic-jeweler-tiffany-co-as-official-trophy-designer-of-league-of-legends-esports-summers-cup/?pdf=32915
Riot Games and Tiffany & Co. have inked a global, multi-year deal, with Tiffany & Co. taking on the prestigious role of the official designer for the Summoner’s Cup in League of Legends Esports. The partnership commenced on August 29, coinciding with Tiffany & Co.‘s digital debut in the gaming sphere. Naz Aletaha, Global Head of League of Legends Esports at Riot Games, highlighted the symbolic importance of the Summoner’s Cup as the epitome of excellence in esports and the pinnacle award of League of Legends.
Renowned for crafting timeless trophies since 1860 across various sports, Tiffany & Co. embarked on an extensive creative journey spanning over four months and involving 277 hours of artisanal labor to redesign the Summoner’s Cup. Weighing 44 pounds and standing approximately 27 inches tall, this masterpiece was meticulously handcrafted at Tiffany & Co.‘s hollowware workshop in Cumberland, Rhode Island. Marrying 19th-century craftsmanship with contemporary innovations, the revamped Summoner’s Cup exemplifies Tiffany & Co.‘s enduring commitment to exquisite artistry.
Alexandre Arnault, Executive Vice President of Tiffany & Co., expressed delight in extending their collaboration with League of Legends Esports, affirming the brand’s eagerness to contribute to the growth of the world’s most popular esport. The creation of the Summoner’s Cup signifies a significant milestone for Tiffany & Co. in the esports realm, adding an enthralling chapter to its 160-year history of meticulously handcrafted sports trophies.
For more detailed information, visit our website to read the full article.
Source: https://press.tiffany.com/riot-games-tap-iconic-jeweler-tiffany-co-as-official-trophy-designer-of-league-of-legends-esports-summers-cup/?pdf=32915
